Chloe Bailey Announces A New Collab With YITTY – See Her Empowerment Kickoff Video

Chlöe Bailey is teaming up with Lizzo’s YITTY brand, and the collaboration is everything we thought it would be. Fresh off slaying St. Lucia Carnival, Chlöe is the new face of YITTY’s latest Nearly Naked shapewear campaign.

The “Have Mercy” singer has been “obsessed” with the brand for some time, and her obsession manifested the new collaboration.

According to Chloe and Lizzo, everything started in the DMs. In April 2023, Chloe sent Lizzo praise for her brand, expressing how she loved the way YITTY garments kept her snatched while on tour.

“You did the d*mn thing,” Chloe wrote in messages shared.

The two fashion icons linked up shortly after; the rest is history. “From a DM to world domination,” said Lizzo on TikTok to celebrate YITTY’s latest Nearly Naked shapewear.

https://www.tiktok.com/@lizzo/video/7398259399061458206?lang=en

Chloe Bailey links up with YITTY, marking the brand’s first-ever partnership.

Chloe took to social media to announce the fashion partnership with engaging video, sexy photos, and an inspiring message we love. While looking drop-dead gorgeous in various YITTY styles, the Bailey sister spoke about self-love and appreciation.

“Being unapologetically me means moving through life fearlessly and acting without a care in the world. Not trying to please anyone but myself,” she shared in the promo video. “I feel like when you are in situations where you are almost about to give up, you are showing the ultimate act of self-love by getting up another day and fighting for yourself again.”

Chloe said she loves her “stretchies,” referring to her stretch marks, and encouraged fans to own who they are and love what makes them different.

Since its launch in April 2022, YITTY’s Nearly Naked shapewear collection has gained significant popularity for its seamless, lightweight design and versatility as innerwear and outerwear. The fashion girlies love a garment that can be worn in multiple ways!

The 14-piece collection, including the new Convertible Sculpting Shapewear Dress, features fun prints, bold colors, and four-way stretch fabric. It is part of YITTY’s diverse offerings, which include streetwear, intimates, and loungewear.

Shop Chloe Bailey’s new Nearly Naked collection with YITTY here.

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