GloRilla Named Ambassador For All Four Fenty Brands

GloRilla is kicking off 2025 with a bang thanks to a new partnership with Fenty Beauty. According to WWD, Rihanna has tapped the 25-year-old rap star to be the first ambassador to represent all four brands housed under the Fenty empire: Savage X Fenty, Fenty Beauty, Fenty Skin, and Fenty Hair.

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GloRilla will be the exclusive joint partner for all four brands, representing them in upcoming spring releases this year. The Grammy-nominated hip-hop artist will also star in campaigns promoting Fenty’s lingerie, makeup, hair care, and skincare products.

“I’m beyond excited to be the first joint partner for Fenty brands for spring 2025,” GloRilla said in a statement. “Rihanna has always been such an icon and inspiration and being chosen to represent her vision across Savage x Fenty and Fenty Beauty is an honor. This spring season is all about celebrating confidence, boldness and embracing your glow. I can’t wait for y’all to experience it all.”

GloRilla’s modeling debut was unveiled on Feb. 4, when Savage X Fenty announced her role as an ambassador. Big Glo brought fierce energy to the campaign, wearing a Savage X Fenty set that included the Puff Cherries Unlined Demi Bra and the Puff Cherries String Bikini Panty.

To complete her look, she rocked Fenty Beauty’s SoftLit Foundation in shade 300, along with the brand’s Gloss Bomb Stix and ButtaDrop Body Cream in the ‘Fenty Fresh’ scent. She completed her sexy ensemble with a sleek ponytail created with Fenty Hair’s SideStick 3-in-1 Edge Styling Tool, and the Controlling Type Hair Thickening Edge Control Gel.

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A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty)

Fans couldn’t get enough of the rap diva’s get up in the comments section.

“I know thats right BIG GLO!,” wrote one user.

Another fan penned, “We already want a commercial with GloRilla and Rihanna singing TGIF!”

Glorilla x Rihanna: A Full Circle Moment

Before the partnership was officially announced, GloRilla sat down with Vogue for an interview to discuss her new role with Fenty. The rap star shared that she’s been a huge fan of Rihanna ever since the Bajan beauty dropped her hit single “Umbrella.”

“The first song I heard from her was ‘Umbrella,’ and I just fell in love with her. My mom used to always say that I looked like her, and when I went places people would tell me that. I loved it, and I loved her music,” the rap star gushed.

The collaboration marks a full-circle moment for GloRilla, who also opened up about some of her favorite Fenty products, including the brand’s iconic lip gloss and dazzling highlighter.

“I love Fenty lip gloss—the one in the square tube. It may be in my purse right now. And my makeup artist uses a highlighter on me that I love. It makes my face so shimmery. And I don’t like soft baby hairs, I like the gelled down baby hair look, so I’ve been using the edge control,” Glo added.

We can’t wait to see what GloRilla has in store with this new Fenty partnership!

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