It Sells Itself: The Most Influential Celebrity-Owned Fashion Brands of 2025 Including SKIMS, Savage X Fenty, Off-White & More

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Over the years, celebrity-owned fashion brands have began taking over the online space, with more and more celebrities launching their own lines and growing their influence. However, not all brands have the same level of impact. Some stand out significantly due to their massive online presence and strong marketing strategies, while others struggle to gain the same traction. So which celebrity-owned brands are the most influential?

To find the answer, researches at Men’s Flair conducted a study that analyzed four key factors. Each factor was assigned a numerical score, and the data was scaled, weighted, and totaled to produce the final ranking. The impact of each factor was evaluated, and a different numerical weight was applied to reflect its significance in determining the influence of a celebrity-owned fashion brand.

• Social Media Followers (Includes Instagram, Facebook, TikTok, and Pinterest Followers): 40%
• Website Traffic (Monthly Traffic): 20%
• News Article Mentions (Last 25 months): 20%
• Google Searches (U.S. Located): 20%

Let us know which one of the top 20 celebrity-owned fashion brands are your favorites and if any of them being on the list surprises you!