Netflix Stay Taxin’: Prices Going Up Again Despite Record-Breaking Success

Netflix Stay Taxin’: Prices Going Up Again Despite Record-Breaking Success

If there’s one thing Netflix gon’ do, it’s charge us more. The streaming giant just hit 302 million subscribers worldwide, but instead of showing love to the people who helped them get there, they’re running up the price—again.

After racking up 19 million new subscribers in the last few months of 2024—the biggest jump in the company’s history—Netflix announced that they’re increasing prices across the U.S. and Canada. And if you were thinking about cutting back on expenses this year, Netflix just made that decision a little easier.

What’s Behind the Price Hike?

Netflix ain’t struggling at all. In fact, they’re winning big. One of the biggest reasons for their latest success is their recent push into live events.

• The Mike Tyson vs. Jake Paul fight in November brought in 108 million viewers, making it the most-watched sports event on a streaming platform—ever.
• On Christmas Day, Netflix hosted two NFL games, averaging 30 million viewers per game, which made history as the most-streamed football games of all time.
• Oh, and let’s not forget Squid Game season two. That alone had 68 million views in its first week, making it the platform’s biggest premiere to date.

With numbers like that, Netflix clearly ain’t hurting for money. But instead of letting us live, they’re squeezing a little more out of our pockets.

How Much More Are We Paying?

Netflix is increasing the price for almost every subscription plan:

• Standard (no ads): $15.49 → $17.99 (+$2)
• Standard (with ads): $6.99 → $7.99 (+$1)
• Premium (4K quality): $22.99 → $24.99 (+$2)

Netflix says the extra money is to “invest in programming” and “deliver more value.” But let’s be real—this is just another way for them to get deeper in our pockets.

Netflix Is Making Bank

This price increase ain’t about survival—it’s about getting richer. Netflix just reported $10 billion in revenue last quarter, breaking records.

Their profit jumped 52%, and they announced a $15 billion stock buyback, which basically means more money for investors, not us.

Meanwhile, the average consumer is just trying to figure out which streaming service is worth keeping. And Netflix isn’t alone in this—Disney+, Max, Peacock, and Apple TV+ have all raised their prices in the last year. The days of affordable streaming are long gone.

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