The Game Sues UMG, Claims Lack Of Promotion Hurt Album Sales

The Game is taking legal action against Universal Music Group after claiming the label failed to properly promote the release of his album, Drillmatic – Heart vs. Mind.

According to court documents, the Compton rapper filed a lawsuit Universal Music Group and its subsidiary, Virgin Music Group, on Wednesday, September 30.

The lawsuit centers around an alleged $500,000 marketing budget that The Game says the label promised for the 2022 release of Drillmatic – Heart vs. Mind. The rapper claims the lack of promotion contributed to the album’s low sales, while also alleging that only $179,274.79 of the promised budget was actually spent.

The Game claims $125,000 of the overall budget was supposed to be allocated toward radio promotion, but alleges that the label did not spend any money in that area. He also claims that $170,000 was budgeted for music videos, out-of-home advertising, overseas promotion, and digital marketing, but says only $88,000 was ultimately spent.

The rapper is now suing UMG for approximately $500,000 in damages, alleging a breach of contract and seeking reimbursement for his legal fees. According to the lawsuit, both UMG and Virgin Music Group have denied breaching any agreement with The Game.

More news to come as the story develops.