How Nike’s Air Max Became A Staple Of Black Culture, Style And Identity
Source: Jay L. Clendenin / Getty Nike’s Air Max didn’t become a staple in Black culture because Nike told people it was important. It became important because Black folks made it matter in real life. What started in 1987 as a performance runner with a visible Air unit quickly turned into something bigger: a sneaker that looked futuristic, felt premium, and gave everyday style a little extra attitude. The Air […]
